Culture and society rapidly evolve. From arts, to entertainment and hospitality, to higher education, these experiences are not uniform or static. They constitute a continuous source of creative energy that foster and flow from communities of artists and audiences, peoples and places.


Reaping the benefits of arts, culture, entertainment, hospitality and higher education, however, requires an understanding of how to assess the value and measure the impact of such creative efforts. This is where NCAP comes in to support clients and examine essential questions through comprehensive, thoughtful inquiry.


What is the step-by-step of how we help? Though each project requires a uniquely tailored approach and application of mixed method tools to address, the links below provide an example of how NCAP undertakes strategic planning, evaluation services and conducts research on timely topics.

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